Our perception of beauty is distorted everywhere. From magazines to billboards, everything we see is somehow edited with photoshop or the use of different lighting even though no matter how much make up or lighting there is, it will always go through photoshop or some kind of editing program. Doves campaign is somewhat smart as it shows that what we see is unrealistic. The media forces women to think that there is something they could change about themselves or a product that will make them happier and more attractive. It is really sad to think that the women in the advertisements do not even look close to perfect in real life and everything is manipulated. While browsing through the site, I watched 3 videos: Amy, Evolution and Onslaught. The video Amy demonstrates that many girls are ashamed of the way they look because of the "perfect" advertisements that we see although other people cannot see the bad things about the other person. The second video, Evolution, shows us how editing programs can turn an average looking woman into a sexual goddess although it is highly unrealistic. The last, Onslaught, is a message to mothers who have daughters that see beauty advertisements of women everyday. It states "talk to your daughter before the beauty industry does". Younger girls are highly influenced on how their mothers raise them. For instance, those pageant shows where mothers make their daughters look like tanned dolls is truthfully one the most disgusting things I have ever seen. Overall, Dove did a good job by making this campaign for "Real Beauty" to show young girls all the way to older women that you can be beautiful without editing and make up.
(It is also really disappointing that I can say this Dove "Real Beauty" campaign is hypocritical as I can see everything is edited)
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